Augmented Reality

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Project Title

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Read about LEGO AR in Pocket Lint, Forbes, Evening Standard, Adage, Independent and CNBC

LEGO is known for bricks and play. But they’re not a player in the streetwear world. So when LEGO Wear decided to launch an exclusive range of adults clothes, we were tasked to drive demand for something they’re not known for. The aim of the campaign: to make the launch of this one off range a real ‘event’ for a whole new audience.

Nothing says limited edition drop like a pop-up. So we created one that could pop up anywhere. Inspired by LEGO and the hippest streetwear outlets, we built a virtual fashion store completely created within an Augmented Reality (AR) Snapchat lens. Inside the store, customers were free to explore, interact with the DJ to change the music, hang with the shoppers and staff, check out the merchandise - and of course buy it. All in one seamless online experience.

Project developed at We Are Social as Senior Creative Technologist.

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As apart of the Define team in Kingfisher Digital hub, it was our job to look at business and customer problems. One of the biggest customer problems was the issue of visualising what large products look like in your own space. Apple released ARKit in October 2017, which seemed a perfect fit for our customer problem

Within a two weeks, me and a designer had build a iOS prototype that replicated the UX flow of the exiting B&Q app but added in a "View in AR" button on the product page. We made two objects, a shed and a cupboard. After demonstrating the prototype, the feature was expedited into the B&Q app, where you can now select many 3D objects to view in AR.

Project developed at Fjord for Kingfisher as Senior Creative Technologist.